Using existing brand guidelines develop new print collateral as requested by client.
An overarching booth backdrop was developed using brand colors, logo and descriptive copy. It was done with the intention of a minimum 5-year shelf life.
A case study template was developed, knowing that there are categories that need to be called out on the front and that there are general CCG capabilities that need to be highlighted on the back in a footer. This template was developed to work without the use of photos and instead play up the numbers, charts and infographics to tell the story.
When case studies are promoted on social media a condensed version of the graphics is needed to help grab the readers attention and illustrate the story quickly.
In partnership with Long & Short of It