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It's Baby Time!


Create a destination baby department within Meijer stores through in-store signage.



The signage started with a large chandelier style sign to clearly identify the area customers are looking for. Once closer the customer would see the mobile under the main signage, which gives a nod to infants while highlighting the selection of products with photography. Ceiling banners are hanging vertically in the four main corners to designate the larger area and to highlight feature products. Bright colors and patterns as well as photography was used so that when children are in tow they have soothing fun to look at too. The look was carried throughout header cards and vertical aisle signs to help the customer with navigation throughout the expanded department.

In partnership with Geometry Global, formerly Malone Advertising


Department Redesign


Meijer Stores

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