OBJECTIVE

Create more awareness of the restaurant within it's existing audience while also attracting a new younger clientele.

 

SOLUTION

A new copy/voice approach was developed playing off the fact that this restaurant is "upstairs." Join Up. Fuel Up. Drink Up. At the Upstairs. Vinyl brand billboards were placed locally as well as digital ones promoting special events and catering.

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A social media campaign launched on Facebook and Instagram highlighting the food, the brand and events.

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New menus were developed as well, falling within the new graphic look that was established. Using a mix of serif all caps, italics and a handwritten font a new tone was set.

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In partnership with Jen Snider

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